Whale Defenders

a great brand for a great mission


& Challenge


  • Logo System
  • Brand Identity
  • Infographic
  • Apparel Line
  • User Interface
  • Website

Strong branding can have such a huge influence on people. Paired with a great mission, an organization can really explode in the general public. WhaleDefenders had a noble mission, of putting an end to commercial whaling and raising awareness to a practice often thought long-extinct. What they needed was a well-designed brand to reflect this. That's where I came in. Truly starting from the ground up, this non-profit required everything from a logo system and apparel, to a full-functioning website. By honing down on the humbling work of WhaleDefenders, a great brand was able to be developed.


The End


  • Branding
    • Brand Identity
    • Logo Design
  • Web Design
    • Front-end web development
    • User Interface
    • User Experience
  • Illustration
  • Product Design

The final design solution included a logo system that encapsulates WhaleDefenders with a no-nonsense, up-front mark. Also designed was an infographic that doesn't bury the lead and displays information in a visually impactful and pleasing way. An easy-to-navigate and visually compelling website with appropriate and sound UX and UI was designed and coded. In sync with these items, an apparel line was created to tie the brand together, and provide a great way to spread awareness of the brand.

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