Vortex Shoe Co
CHAOS & UNIFORMITY
01
There is a unique set of challenges and opportunities presented when being tasked with designing a shoe. For this particular project, I would be entrusted to conceptualize and design three distinct pairs of shoes for Vortex Shoe Co. Also in need of their own branding, the focus of the efforts would be developing a bold and sleek brand to reflect their personality and to accordingly represent their brand name visually.
02
The End
Result
SKILLS USED
- Branding
- Brand Identity
- Logo Design
- Typography
- Layout
- Illustration
- Packaging
The result would produce a unique concoction of chaos and uniformity. The texturized graphics in the shoe designs were able to provide a sense of edginess in line with the brand and its name. Conversely, the uniform usage of line was able to express purpose and control. The brand I designed would accurately represent the shoe designs in its linework-centered approach, highlighting a semi-representative 'v' as the central icon.
