BRANDING / ILLUSTRATION / PACKAGING
- Logo System
- Brand Identity
- Playset Package
- 5x Character Designs
Planetside Playhouse is a playset designed to educate children on our neighbouring planets and celestial bodies. With a first through third grade target audience, the focus would be producing personable and eye-catching deliverables that were appropriately straightforward. I would be tasked with initiating and developing their brand, designing a complete packaging experience that housed the playhouse, and a corresponding set of characters to furnish it.
The logo portion of this project involved a planetary main icon with a large and blocky type lockup. This achieved the level of playfulness appropriate for the target audience. Likewise, the character illustrations would be playful with their own light-hearted facial expressions. The box design featured a cosmic composition including the character illustrations I designed.