01

Background
& Challenge

DELIVERABLES

• Complete Brand
• Logo Design
• Color Palette
• Dinner Invitations
• Dinner Menus
• Large Format Menu
• Questionaaires
• Table Tents

Serene, peaceful, and spiritual are just a few words that come to mind when imagining a great spa experience; words embraced to the fullest by the Garden of Healing. This student-run, lead, and implemented restaurant offered a complete Ayurvedic opportunity to specially invited guests. On select nights, the restaurant would host these guests and serve carefully-crafted culinary courses, exemplifying this type of cuisine.

What the restaurant was lacking, however, was a brand to reflect and contribute to this distinct atmosphere. The Garden of Healing would recruit us to develop and design their brand, multiple menu formats, print accompaniments, and more. Being able to accurately evoke these emotions from the guests and be able to contribute to and accentuate their experience was our main challenge.

02

The End
Result

SKILLS USED

• Branding
• Brand Identity
• Logo Design
• Typography
• Print Design
• Layout design

The final product we arrived on includes many design elements that contribute to the overall atmosphere of the restaurant. The logo we created has a level of simplicity and openess that aligns with both the style of the cuisine served and the overall resteraunt experience. The final typeface and color palette selected evoke the sense of peacefulness and soothing calmness that was sought to be achieved from the early stages. The print pieces utilize open-spaced layouts and typography-driven compositions to maintain this atmosphere.